Craft is a globally recognized Swedish brand known for its excellence in technical sportswear. Founded in 1977, Craft has built its reputation by creating high-performance garments designed to meet the demands of both professional athletes and sports enthusiasts. Through continuous technological innovation and a strong focus on comfort and materials, Craft delivers ideal solutions for physical activity in all weather conditions—supporting performance without compromise.
Partnering with Craft means offering our customers a reliable product designed for those who live sport with determination and commitment. Each collection is the result of careful research into materials, fit, and functionality, meeting the needs of various disciplines—from running to cycling, from indoor training to outdoor sports.
This is why Basic Group supports Craft: because we believe in the value of the right equipment—gear that supports every athlete, whether professional or passionate, in achieving their goals.
