Tenson is a Swedish outdoor clothing brand founded in 1951 in Varberg by Paul Rydholm. Known for its long-standing tradition of innovation and quality, Tenson offers technical apparel for hiking, skiing, and outdoor activities. In 2023, the brand was acquired by the Swedish group New Wave Group.
Tenson is committed to protecting the nature that inspires each of its collections. It uses recycled materials, sustainable technologies, and creates garments designed to last, reducing environmental impact. The Scandinavian philosophy of “less but better” guides every decision, with the goal of delivering technical apparel that respects the planet without compromising on quality and performance.
"There’s no such thing as bad weather, only bad gear."
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