Mountain Sports Enthusiasts
We test our outdoor sportswear on the Dolomite mountains, wearing it during hiking, trekking, mountain biking, climbing, and skiing.
For us at Basic Group, ensuring the best quality is essential, and we believe this is only possible by personally testing the brands we sell. In our land, where nature is our gym.
La Dolce Vita
Our hearts beat not only for the mountains, but also for the Italian lifestyle, for serenity, joy of life, and pleasure. The sporty and fashionable outfits we sell through Basic Group are not only functional and comfortable, but also stylish and inspiring: a perfect mix.
Home in the Dolomites
Our roots are where hiking trails and mountain routes stretch through almost untouched nature, where rivers are wild and forests are deep: in the heart of the Dolomites, in La Villa in Alta Badia. Here, where one of the most technically challenging downhill tracks of the Alpine Ski World Cup runs, is the headquarters of Basic Group.
Those who work with heart and passion make their job a vocation. Then it’s fun to go to work, colleagues become family members, and the workplace becomes a second home.
CEO
